According to Lyst, the Official Wolf I’m not the hero you wanted i’m the monster you needed shirt In addition,I will do this global fashion search engine, queries for “Marine Serre crescent moon print” rose 426% in the 48 hours after the film’s release. Searches for Marine Serre in general rose 51% week over week on the platform. Over on Google, searches for “Marine Serre” were their highest of the year so far in the same time period. Beyoncé’s look as seen on Serre’s spring 2019 runway Black Is King marks the second time Beyoncé has worn Marine Serre. In May 2019, she wore a full black and red moon print set to a Houston Rockets game. And she isn’t the only celebrity to endorse Serre’s second-skin clothing: Dua Lipa wears Marine Serre in promos for Future Nostalgia, and Rosalía stepped out in a full catsuit at New York Fashion Week this past February. In a meta moment, Adele posed in the same brown moon top as Beyoncé, kneeling in front of a TV playing Black Is King.
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The popularity of Marine Serre’s crescent stretch pieces goes beyond the Official Wolf I’m not the hero you wanted i’m the monster you needed shirt In addition,I will do this ongoing meme-ificiation of fashion, with items cycling through obsession, rejection, and revival at breakneck speed. It has to do with luxury: who makes it and who gets it. Priced between $100 and $300, these highly identifiable moon-print pieces are items that younger fashion lovers can actually afford. Indeed, the ability to actually possess a luxury item—the full look, head-to-toe in the case of Serre’s bodysuits, tights, and snoods, instead of a lip gloss or lower-priced tchotchke—has appeal. Why buy into a brand that doesn’t want you to buy into it? The success of Telfar Clemens’s embossed logo shopping bag totes can be similarly explained. And like Telfar, Serre’s fashion stands for a larger mission beyond looking good. Spring 2020 moon prints from Marine Serre